Tree Heroes: Ecosia

Today’s Tree Hero is not what you’d expect! Ecosia is a search engine that uses their ad revenue to plant trees and aid with tree planting projects from all around the world. To date they have planted over 10 million trees in total and they are aiming to plant one billion trees by the year 2020!

Founded in 2009 and with over 5.5 million users, Ecosia offers a brilliantly simple way to give back to the environment with the click of a button. In fact, as you search you can observe the number of trees you’ve helped plant (a most satisfying feature, indeed!) They plant with cooperatives from all around the world: Peru, Burkina Faso, Indonesia, Madagascar, Nicaragua and most recently in Tanzania, in one of the world’s 36 biodiversity hotspots. The company maintains that transparency is key, so you can access all of their financial reports and receipts online.

Many people are in support of this idea theoretically yet in practice, continue to search with Google. Why? In all honesty, we have found that Ecosia’s search results are not as effective as Google searches, since their search results are powered by Bing and their own algorithms. However, this really needn’t stand in the way as it’s simple enough to search ‘Google’ with Ecosia, and continue your Google search from there. This 0.4 second detour as you navigate your information still brings in money from adverts, and this money is used to plant a tree. It is the quickest and easiest way to plant a tree from home! We at Just Trees challenge you to stop being a Googley-brained user and constantly resorting to this internet monopoly and to start your searches with the ethical underdog, Ecosia knowing that in some way, you are indeed giving back to the planet! Read more about this organization and the excellent work they do right here…

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